The Mercedes Benz of Mp3 players

S'poreans have an obsession with brands. One brand in particular for mp3 players is the apple iPod.

There is an old joke about how Sporean's buy cars for the shell instead of the performance. For example, they would rather buy a big Merc with a small engine, rather than a more powerful Japanese car for a similar price and spec's. Brand conscious you see.

Similarly for the iPod, a good looking classy expensive mp3 player, the definitive mp3 player to be precise, but not exactly value for money. For one thing, compared to other brands, the iPod is pretty expensive for the amount of storage space it provides.

Secondly, it's programme iTunes, isn't exactly the most user friendly operating system it claims to be. Music isn't easily transferable from one music player to another.

Thirdly, it doesn't cut it in terms of functions either. Voice recorders, direct charging and radio playback must be bought in seperate modules, while other music players provide them in-built. Music formats fall far short of it's rival digital music players.

In a short four words "Not Value for Money". Still though, despite it's hefty price tag and relative lack of functions, the iPod still commands a massive following. The reason? branding. everyone wants it cause it's considered the hottest, most in, most classy. a.k.a for show. These people suffer from the iPod complex.

don't get me wrong. nothing wrong with getting an iPod. in fact, i wanted to get one myself. just that some people get it just for the brand. the iPod brand is big enough to get people to buy a Shuffle over something cheaper and with better specs. in that aspect, you gotta take ur hat off to Apple.





damn, i shoulda been an econs student.

Disclaimer: The following article was just an idea i thought about while i was sitting in the mrt. An similarities with real life mp3 players are purely coincidental. Oh, and i hope i didn't offend anyone. and don't sue me apple.